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Have a Backup Plan
Have a Plan B
When all else fails, always have a plan B. In the business world, we all
know that Murphy's Law always applies, flight delays, lost shipments,
lost luggage, and never count on your booth materials arriving intact or
on time. To avoid all of these headaches have a backup plan.
You can call it intuition, but on the last tradeshow I attended, both my
partner and I had the feeling something was going to go wrong. It did.
Our luggage arrived but our display booth did not, (to this day we have
no idea what happened to it). Because my partner and I had a backup
plan, we were up and ready to go by the time the doors opened. Always be
prepared for the unexpected and have backup plans for staff, marketing,
and anything you may need.
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