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Follow Up with Your Leads

Follow up Promptly

No body likes to be ignored. The sad fact is that the majority of tradeshow leads are never re-contacted. I may be old fashion, and on this, I take a page form my Grandmother's book on etiquette. She always told me to responded to an invitation, gift, or visit within five days. I have learned that by re-contacting and responding to my tradeshow leads within five days, have paid off greatly. My contacts remember me. By waiting weeks, you risk the chance of the contact growing cold. Recently, I ran into an old friend just coming back from a show. He said, "The show isn't over until the follow-up is complete". I wonder if he knew my Grandmother.